NCAA Launches Division III Identity Initiative

NCAA Launches Division III Identity Initiative

The NCAA recently released a pair of videos spotlighting the unique experience shared by Division III student-athletes. The videos are part of the Division III "Discover, Develop, Dedicate" Identity Initiative.

Division III positioning statement:

The new Division III positioning statement begins with a phrase intended to simply describe the student-athlete experience: “Follow your passions and discover your potential.”

The statement continues:

“The college experience is a time of learning and growth – a chance to follow passions and develop potential. For student-athletes in Division III, all of this happens most importantly in the classroom and through earning an academic degree. The Division III experience provides for passionate participation in a competitive athletic environment, where student-athletes push themselves to excellence and build upon their academic success with new challenges and life skills. And student-athletes are encouraged to pursue the full spectrum of opportunities available during their time in college. In this way, Division III provides an integrated environment for student-athletes to take responsibility for their own paths, follow their passions and find their potential through a comprehensive learning experience.”


The videos employ the “three D’s” that are integral to the platform’s positioning statement – discover, develop and dedicate – and feature various speakers describing the Division III student-athlete experience in their own words, over images portraying academic, athletics and co-curricular activities.

“Since the launch of the platform in January, Presidents Council members have heard from colleagues across Division III about how excited they are with the values we have articulated and what the platform will mean for the division in the years ahead,” said Widener’s James Harris, who chairs the Division III Presidents Council. “People are excited about not only educating and engaging the Division III membership but also about prompting the public to recognize the many strengths of our division. Our videos help us do just that.”

“The purpose, among other things, is to more precisely define Division III and articulate its distinctive values,” Harris said. “It is important to speak with one consistent and unified voice and recognize the power and persuasion that will come as a result.”

A longer version of the video, which features NEWMAC representatives, including Smith College Athletic Director, Lynn Oberbillig, and Mount Holyoke student-athlete, Miki Yoshida, can be viewed here. For more information on the NCAA Division III Identity Initiative, visit


View: Mobile | Desktop